How to Get Started with Content Repurposing: A Comprehensive Guide

You keep hearing me talk about content repurposing. Let's get clear on exactly what that is. Content repurposing is reusing your existing content in different formats to reach more people, increase engagement, and save you time and resources. Whether you’re a podcaster, speaker, blogger, or content creator, content repurposing is a powerful strategy to help you achieve your goals. This blog post will walk you through how to start content repurposing and maximizing your content.

What is Content Repurposing?

Content repurposing is adapting your existing, evergreen content for different purposes, formats, or platforms. The goal of content repurposing is to maximize the value of your content by making it more accessible, engaging, and relevant to different audiences.

Some examples of content repurposing include:

• Turning a podcast or video into a blog post

• Converting a webinar into an eBook

• Breaking down a long-form article into social media posts

• Repurposing a video into an infographic or slides

Benefits of Content Repurposing

There are several benefits to repurposing your content, like:

• Increased reach: By repurposing your content, you can reach new audiences and get more eyeballs on your content.

• Improved engagement: Repurposing your content in different formats can help you reach a wider audience and increase engagement.

• Save time + resources: Repurposing your content can save you time and resources by allowing you to leverage existing content instead of creating new content from scratch.

• SEO: By creating multiple pieces of content around a single topic, you can improve your search engine optimization (SEO) and increase your chances of ranking higher in search results. Read more website traffic.

How to Get Started with Content Repurposing

Here are the steps to get started with content repurposing:

1. Find your top-performing content: Start by identifying your top-performing content, including blog posts, videos, webinars, and more. This will give you a starting point for repurposing your content.

2. Determine your goals: Before you start repurposing your content, it’s crucial to determine your goals. Are you looking to increase engagement, reach new audiences, or improve your SEO? Knowing your goals will help you determine the best format for repurposing your content.

3. Choose the right format: Based on your goals, choose the best format for your content. Some formats, like videos and podcasts, are better for increasing engagement, while others, like eBooks and whitepapers, are better for lead generation.

4. Adapt your content: Once you’ve chosen your format, it’s time to adapt it. This may involve adding new content, updating existing content, or changing the format of your content.

5. Promote your repurposed content: Finally, it’s time to promote it. Share it on social media, email, and other platforms to reach your target audience.

Content Repurposing Ideas

Podcasts:

• Create a blog series from podcast episodes.

• Turn podcast highlights into quote graphics for social media.

• Develop a downloadable guide or checklist from podcast tips.

Blog Posts:

• Transform key points into an infographic.

• Create a video summarizing the blog post.

• Break down long posts into a series of tweets or LinkedIn updates.

Webinars:

• Slice the recording into short, shareable video clips.

• Develop an eBook or whitepaper from the webinar content.

• Create a Q&A blog post from webinar questions.

Videos:

• Turn video transcripts into blog posts.

• Create a podcast episode from the audio.

• Develop a series of Instagram Stories or Reels from video highlights.

Social Media Posts:

• Compile top posts into a blog post.

• Create an email newsletter featuring popular social media content.

• Develop a slideshow or carousel post from social media images and tips.

Remember, the key to successful content repurposing is to keep your audience’s needs and preferences in mind. By presenting your content in multiple formats, you not only extend its reach but also make it more engaging and accessible.

Ready to Take Your Content to the Next Level?

If you’re ready to eliminate the guesswork and doubts about your social media content, I’ve got just the thing for you – my Starter Kit Session. This 90-minute content strategy session is designed to set you up on the path to content success, whether you’re looking for ongoing support or a one-time boost.

Here’s what’s included:

🔍 Digital Presence Audit: Gain valuable insights into your current digital footprint. We’ll assess your online presence and identify areas for improvement.

📞 90 Min Strategy Call: Get ready for an intensive, idea-packed call. We’ll dive into your brand, goals, and audience, setting the stage for your content strategy.

📆 Content Plan Outline: Receive a clear, actionable content plan outline tailored to your objectives. Say goodbye to content chaos and hello to structure and purpose.

🔄 Content Repurposing Plan: Learn how to maximize the value of your content with our repurposing strategy. Discover how one piece of content can work harder across various platforms.

Ready to get started? Click here to book your Starter Kit Session. Let’s make your content work smarter for you!