Social Media Engagement Strategy
When you see the word "engagement," your mind will go one of two ways:
A diamond ring
Social media
While diamond rings are gorgeous, we're here to talk social media. Engagement seems to be the thing we're all chasing on social media.
How many likes did the post get?
Are you commenting back ASAP?
Is your content shareable?!
There's a whole list of things you could question when it comes to engagement. However, we're here to tackle engagement strategies today. Come on a journey with me...
What is an engagement strategy?
The plan you use or create to interact or to get people to interact on social media. Some goals you could achieve with an engagement strategy include increasing reach, increasing brand awareness, building an online community, or promoting a product/service. There are specific actions you can use in your strategy to increase engagement, and those can look like switching up your post type, adding more images to your content, checking your post timing, controversial/emotion-invoking content, storytelling, and my favorite, repurposing your best performers.
Who should you start engaging with?
When people ask me this question, I always tell them to revert to who they serve. Engage with the people you’re already working with. IG is making this SUPER easy now with the “Favorites” feed.
Then branch out from there. Who do you refer people to for other services or products, engage with those people, etc.?
What should you be doing as part of an engagement strategy?
Firstly, you should create goals for engagement; this could look like changing/swaying public perception of your brand, new leads, gathering feedback, and educating.
Join the discussion on trending topics or news
Ask questions, Conduct Polls, Surveys
Use humor
Comment with intention - if all you have to say is three emojis, it’s not worth your time.
Likes are free - give them away. I think we forget to stop and engage freely. Liking a post takes exactly 0.05 seconds.
Follow hashtags your ICA is using to get new ICAs in your feed.
How can you use engagement to grow your audience and platform?
Engagement can help you increase your reach, which means you’re increasing the number of eyes on your content. However, engagement isn’t just about looking popular. It’s about making meaningful connections. And that is exactly what the algorithm wants to see those meaningful connections.
Things to try:
Start engaging with your audience BEFORE you post
Comment + respond on larger accounts where your ICA hangs out
Show up on stories!
Use hashtags to find + reach new audiences
Tag your location!
REELS!! Instagram is pushing reels so much that they're making it almost 40% of the content you see on your feed.
Use the interactive story stickers
GIFS
Carousel posts
