Brand vs. Launch Content: The Power Duo of Your Content Strategy
As an Entrepreneur, I believe in having a coach in your life, someone who can see your business from the outside and help you strategize. On a recent coaching call with my coach, Mallika Malhorta, we were doing some strategy around TCG, and I kept telling her that I wanted to simplify. It’s about making sure you (my audience) understand how I can help (my services) you shine online and being able to explain my work in plain speak, maybe even to my grandparents. At That Creative Girl (TCG), that's the kind of simplicity and understanding I aim to bring to your content strategy.
From the blogger era now, we’re here.
Since I jumped into content marketing in 2015, it's been a wild ride. Honestly, I kind of fell into it; I went to school for Graphic Design, and my first job was managing a weekly blog campaign and newsletter blast. Then, I went on to manage international brands on Instagram through the rise of Instagram stories and social media schedulers before they were API-approved. Through it, I’ve seen the digital world morph from blogs being king to the rise of bite-sized storytelling on Instagram Stories and now to the fast-paced world of TikTok. One thing has been clear: keeping up with the content game is no small feat. And while I love this stuff, I know you've got a full plate running your business.
Repurposing: The Clever Content Strategy
By design, the goal of content repurposing is to increase the number of places we show up online. However, being everywhere all the time isn't sustainable. With a content repurposing strategy, you can set up workflows with digital tools, switch up your content types, mix + match your graphics, and so much more to keep your content moving without the frustration of a blank social media calendar. There is no need to reinvent the wheel with every post. Reusing content across multiple platforms allows you to stay present and potent without the perpetual content churn.
The AH-HA Moment: Brand Content vs. Launch Content
Let’s circle back to that revelation I had on my recent coaching call with my coach… It’s seriously so simple and it honestly makes my chuckle that I didn’t think of it sooner… it’s distinguishing brand content from launch content. That’s it, these two types of content serve different purposes but are equally vital to a well rounded content strategy.
Brand Content: Your Story
It's your constant companion, the reliable voice that keeps your audience engaged day in and day out. Like the dependable friend who’s always there, brand content doesn’t aim for the spotlight but ensures your presence is felt consistently, building a deep connection over time. Brand content is your business's ongoing story. It's not about quick wins; it's about layering experiences and values that resonate with your audience.
Brand content is about building a long-term relationship with your audience. It’s your business's steady voice in a world of noise, helping establish trust and loyalty. But creating this content consistently? That’s where the overwhelm creeps in. We aim to simplify this process, transforming your existing content into a bank of brand-building material, ensuring your message resonates over and over without adding to your workload.
Launch Content: Spotlight Strategy
Launch content is your big push and should feature any and all of your promotional content. The concentrated burst of energy that captures attention and directs it toward a specific action or event. Think: a highly orchestrated product reveal (for the fun of it all)—the buzz you create with teaser videos, the excitement of a countdown, and the gratification of seeing sign-ups roll in. It's about creating those "I can't miss this" moments.
This is your moment to shine, to announce your latest product or service. To get your audience to care about how you could possibly help them arrive at the transformation you deliver. Here at TCG, we strategize to bank, repurpose, and refresh your launch [promo] content. This is how we make content the least of your worries for your next launch. This is how you become not just seen but memorable, all while keeping the dreaded content headache at bay.
Brand + Launch Content Types
Brand Content Types
Educational Blog Posts: Share knowledge and insights related to your industry to build authority and trust.
Behind-the-Scenes Videos: Offer glimpses into your life, processes, or day-to-day operations.
Testimonials and Customer Stories: Highlight success stories and feedback from happy clients or customers.
Infographics: Provide valuable information in an easily digestible format.
How-to Guides: Help your audience solve common problems or improve their skills.
Brand Story Videos: Share the story of how your business came to be, your mission, and your vision.
Thought Leadership Articles: Position yourself as a leader in your field by sharing innovative ideas and perspectives.
User-Generated Content: Feature content created by your customers, such as reviews or photos of them using your product/service.
Newsletters: Regular updates that keep your audience informed and engaged with your brand's latest news, insights, and offerings.
Launch Content Types
Product Demos and Tutorials: Show off the features and benefits of your new offering.
Launch Teasers: Build anticipation with sneak peeks and hints about what's coming.
Countdown Posts: Create a sense of urgency as the launch date approaches.
Promotional Offers: Share special deals, discounts, or bonuses available for early adopters or during the launch period.
Email Campaigns: A dedicated series of emails leading up to and during the launch to keep your audience informed and excited.
Webinars/Online Events: Host events that dive deeper into what you're launching, offering exclusive insights or previews.
Press Releases: Formal announcements about your launch to garner media attention and public interest.
Collaborations with Influencers: Partner with influencers to reach a wider audience and leverage their endorsement.
Social Media Ads: Paid advertisements targeting specific demographics to increase visibility and interest in your launch.
Live Q&A Sessions: Engage directly with your audience, answer their questions, and build excitement around your launch.
TCG: Your Content Compass
When we stop to think things through, strategic content repurposing can transform your existing content into brand and launch content that not only resonates with your audience but also aligns with your business goals. Imagine a world where your content works harder for you, reaching further and engaging more deeply without adding to your workload. That's the reality we create for our clients.
Our approach ensures your brand content nurtures and builds that essential long-term relationship with your audience, making every interaction count. Meanwhile, our launch content strategies are designed to make those key moments—product launches, event promotions, and special announcements—not just seen but felt and acted upon.
Tired of feeling like you're always playing catch-up with your content? Ready for a strategy that aligns with your needs, speaks directly to your audience's desires, and delivers the results you're looking for? That Creative Girl is your partner in transforming the overwhelming into the achievable.
Let's redefine the way you approach content, moving from a place of stress to a strategy of success. Reach out today, and let's begin the journey of elevating your brand and launch content to new heights. Book a discovery call or download the Repurposing Formula to dip your toes in today!
