Content Creation vs. Content Repurposing

At this point, content creation is an essential part of business. With everyone from your local bakery to some of the biggest corporations out there jumping on the latest trends and creating content to call their audience in. However, jumping into creating content without a plan, whether it’s for starting from the ground up or repurposing, is never a good idea. I get it, the others you see doing it can look so effortless, but just remember they’ve likely done the work, and that’s what makes their content look so good.

When you’re an entrepreneur though, you’re usually creating content alone or on a budget. You need content creation or repurposing to be as efficient as possible. You don’t need anything else added to YOUR plate. Now you might be wondering, which one do I need to start with? Content creation or content repurposing? What is even the difference, because it feels the same…

What is content creation?

Creating content is one of the most popular ways to share your ideas. However, buyer beware: developing something new and exciting takes a lot of effort. You need to do your research, be creative, and pay attention to every detail to make sure your audience enjoys it. Remember, the goal is to produce entertaining and informative content.

Creating content from scratch is a very necessary part of content marketing; yes, that is true. There’s a time and a place for content creation and that place is long ahead of time or at least in the best-case scenario, that is. Content creation is often done better when there is a longer lead time because of the time and effort you need to conceptualize, plan, and produce.

Depending on your plan, you may even need to find specific elements or collaborators to help you make your new content come to life. And speaking of life, oftentimes, when we’re creating, we create with one destination in mind to start (which is OKAY!), and that limits the reach. When we create, create, create, create with no real strategy for how we can help our content work for us, that’s when content burnout hits.

What is content repurposing?

Content repurposing means taking existing content and making it work better in different ways. This helps businesses and people reach more people with their messages and make their content more effective. It's a way to save time and money while giving valuable and interesting content to the people who want it. The idea behind content repurposing is to extend the life and value of your existing content by presenting it fresh.

Let's dive into the genius of content repurposing - it's like giving your content a second life, and trust me, it's both super practical and fun.

Time-Saver and Resource-Friendly: First off, it's a double whammy of efficiency. Rather than constantly brainstorming new ideas, you can breathe new life into what you've already created. That means less head-scratching and less staring at a blank screen. Plus, it's light on your resources. You've already put in the hard work with your original content, so there's no need to dive into extensive research or start from scratch. It's a smart way to work smarter, not harder.

Getting Creative While Staying on Brand: Here's where the magic happens. Repurposing isn't just about copying and pasting; it's about letting your creativity be free. It's like a content makeover, turning a blog post into an infographic or a podcast episode into a carousel or even a short-form video. And the best part? It keeps your brand looking sharp and consistent. In the content world, consistency is key (learn more about consistency here). Whether people discover you on social media, your website, or anywhere else, they'll recognize your brand and know exactly what you're all about.

Reach Far and Wide and Build Authority: Repurposing isn't just about saving time and boosting creativity. It's also your secret weapon for reaching a broader audience and building authority in your niche. By sharing your message in various formats - blogs, videos, podcasts, infographics - you're catering to different preferences. This not only widens your reach but also positions you as an expert in your field. People see your content everywhere, and that builds trust and authority, making you the go-to source for valuable insights.

The Venn Diagram of Content Creation vs. Content Repurposing

Why Content Repurposing Matters

When it comes to online content, staying relevant is key. Repurposing your content isn't just a marketing trend; it's a strategy that can improve your audience engagement, brand consistency, and time management. In today's digital world, where competition is high and attention spans are short, repurposing content can make an impact by boosting your brand's visibility and credibility.

Improving engagement, consistency, and efficiency:

Repurposing content can be a game-changer for your brand. It allows you to connect with your audience by delivering tailored content that resonates with them. By taking a single piece of content and transforming it into various formats, such as an infographic, podcast episode, or social media post, you can attract attention and provide value in unique ways. This approach also ensures that your message remains consistent across different platforms, which is crucial for building trust among your target audience. The best part about repurposing content is that it saves time. You can streamline your content creation process and concentrate on producing high-quality content that engages your audience.

How to get started with Content Repurposing

Start by identifying your most valuable content pieces, such as articles, presentations, or podcasts, that can be repurposed in various ways. Use content management systems or social media schedulers to streamline the process. To get practical guidance on repurposing, attend our "Magic of Repurposing" workshop. Repurposing your content can increase engagement, maintain brand consistency, and save time. Don't miss out on the opportunity to explore the vast potential of repurposing and become a content wizard. Register for our workshop today and start shining online. Your audience is waiting for you to work your magic!

A 3-day experience designed exclusively for podcasters, speakers, and coaches ready to take their content marketing game to the next level.