Podcaster & Coach's Guide to Content Strategy

Let's chat about making your life as a podcaster or coach much more manageable when it comes to content and content creation. There's a secret sauce that can help you work smarter, not harder. And guess what? I've got the inside scoop on how to do just that with a content strategy that won't have you pulling your hair out.

But hey, before we dive into all the nitty-gritty, here is a reminder: you can download the Repurposing Formula for an in-depth introduction to content repurposing. And it's not just any freebie; it's your golden ticket to multiplying your content and starting your repurposing journey.

Reflect on Your Existing Content

Before you rush into planning for the new, you must take a moment to look back and reflect on the content you’ve already created. This is a good spot to pause and remind you that you NEED a content bank. One singular place where you can get a birdseye view of EVERYTHING you’ve ever created. The bonus here is that you can do a good ol’ CTRL + F and search your content bank when you’re looking for something specific.

Okay, back to reflecting… I want you to think about what episodes, coaching sessions, blogs, or other content has popped off in the past, as the kids say. We also want to look for those super valuable pieces that share your core message or share how you solve your client’s problem(s).

And if you're thinking, "Content repurposing, where do I even start?" No worries, my friend. That's where a Starter Kit Session comes into play. It's like a content strategy kickstart, tailor-made just for you.

Content Repurposing: The Smarter Way

So, here's the deal: content repurposing is about making your life easier. You're a podcaster, right? Consider turning those episodes into blog posts, videos, or social media nuggets. Coaches, you can take your most impactful coaching sessions and spin them into fantastic articles, webinars, or social media goodies. It's all about working less and reaching more.

And if you're ready to supercharge your content game, we're talking a Repurposing Project [book a call]. This is for the rockstars who need to turn content into their next campaign.

Know Your Audience

Knowing your who you’re talking to is the biggest part of all of this of. This is where you’ll turn inward to see who's tuning in to your podcast or signing up for your coaching sessions. You’ll want to define them by creating super-detailed audience personas; imagine chatting with your BFF or favorite client. Doing this will guide your content creation and ensure it's on point for your audience.

Content Pillars & Repurposing Opportunities

Now, the fun begins! You need to use content pillars to make content creation easier and stay on brand. These are like thinking about your content in big buckets. For more info on defining content pillars and what they are, check out this blog post.

Content pillars also unveil hidden treasures—repurposing opportunities galore! By recognizing which pillar a piece of content belongs to, you're essentially spotting trends within your own creations. This insight is gold. For instance, if you notice that your "Educational Insights" pillar consistently produces fantastic talking head reels, you're already one step ahead. Now, you know these reels can seamlessly transform into engaging carousels or eye-catching infographics.

The Content Repurposing Calendar

Let's get organized! There are many methods to creating a content calendar, but no matter which you use…A content calendar is your secret weapon. Plot out key dates, events, and holidays that matter to your podcast or coaching gig. Plan your content topics, dates, and promotion game. And remember to map out how one piece of content can moonwalk into multiple formats.

Here’s a peek at what my client content calendars look like in Notion:

And here’s what content calendars in Later look like:

This is as we’re adding content

and this is after content has been scheduled out

Analyze, Adapt, Thrive

Keep tabs on how your content is doing. Dive into the numbers, like engagement, traffic, and conversions. Use those juicy insights to tweak your content game. What's flying high? Repurpose that. What's not? Adapt or chuck it. Content strategy is a dance, so keep moving and grooving.

2024 is your year to shine as a podcaster or coach. Content repurposing is your sidekick for working smarter. Reflect on 2023, set goals, know your audience, and unleash the power of content repurposing. Want to dive deeper? Take advantage of the* Repurposing Formula for epic insights or the Starter Kit Session to launch your content game.

Ready to rock 2024 with epic content?