How to Repurpose Your Sales Page into an Email Campaign
Turn Your Sales Page into an Email Campaign w/ Content Repurposing
In my business, I love nothing more than blowing my client's minds when I show them how their content can be transformed into something completely new and different to stay in touch with their audience. The truth is that time is money, and creating from scratch is time-consuming. As a podcaster, speaker, or coach, you’re constantly producing valuable content, but finding the time to repurpose it effectively can be challenging. That's where That Creative Girl steps in, offering Starter Kit Sessions and Repurposing Projects to make content repurposing a breeze. In this blog post, I want to walk you through repurposing your sales page into your next email campaign.
From Sales Page to Email Magic
Think about this with me. You’ve already taken the time, done the research, and have the copy and the links you need. You have everything you need.
Now, a sales page and email campaign both serve different purposes—we know this. However, these two pieces work together. The purpose of a sales page is to inform, persuade, and convert leads into customers, while the purpose of an email campaign is to engage, inform, and drive SPECIFIC action.
When you turn your sales page into an email campaign, you strategically use your time and resources to give your audience another direct opportunity to interact with you. That's the magic of content repurposing. Let’s explore the similarities between sales pages and email campaigns and how you can repurpose both to multiply your reach and content.
The Key Elements of a Sales Page vs. Email Campaign
When these two pieces are laid out next to each other it’s hard not to see how you can repurposing back and forth. This is a game-changer, saving you time and ensuring that your message stays consistent.
Getting Started with Repurposing Your Sales Page
Now that you can see how similar sales pages and email campaigns are, let’s get into the HOW. This is where I will lay out the actionable steps to use this info to multiply the content you’ve been letting collect dust! Here are my quick tips for repurposing your sales page:
Use AI: get new variations of headlines, write a paragraph with benefits, etc.
Keep a content bank for future use and to keep your messaging on point. Grab the template here.
Don’t overthink it. Your audience needs you to repeat yourself so they can truly understand what you do.
Use the Repurposing Formula for social content alongside your new email campaign.
And if you don’t want to do it yourself, That Creative Girl can help! The Starter Kit Session is a springboard session to get ideas and an overall content strategy. If you have tons of content and need help repurposing, the Content Power-Up is for you to help you unlock the full potential of your content.
Content repurposing isn't just about saving time; it's about maximizing the impact of your content and your message. That Creative Girl is here to help you achieve that effortlessly. With our support, you can maintain consistency, boost your online presence, and make the most of every piece of content you create. Don't wait; take action today by booking a Starter Kit Session or book a discovery call to learn more about Repurposing Projects.
