How to Enjoy Your Summer Off Social Media While Keeping Your Online Presence Strong
With Summer just around the corner, the season brings with it the promise of relaxation, sunshine, and time away spent from the screens. Now, you might be thinking, I’m a small business owner/entrepreneur. Summer break isn’t a thing for me. But what if I told you that you can enjoy a well-deserved break without sacrificing the consistency and momentum of your online presence? The key is to start with the goal in mind. By planning ahead and implementing content repurposing, you can make sure your online presence stays strong while truly soaking up the summer vibes.
The Importance of Consistency
In the world of social media and digital marketing, consistency is king. Regular posting keeps your audience engaged, builds trust, and reinforces your brand’s message. However, maintaining this consistency can be challenging, especially when the beach is calling. But what if you didn’t have to choose between enjoying your summer and keeping your content flowing?
Goal-Setting: The Foundation of Success
Starting with the goal in mind means setting clear, achievable objectives for your summer content strategy. Ask yourself:
What do I want to achieve this summer?
How can I maintain my online presence without being constantly online?
What are the key messages I want my audience to remember during this period?
You can create a roadmap that guides your content creation and scheduling efforts by answering these questions.
Content Repurposing: Your Secret Weapon
Content repurposing is one of the most effective ways to keep your message top of mind. This strategy means transforming existing content into different content types to multiply your reach. Here’s how you can use content repurposing to keep your online presence active:
Blog Posts into Social Media Snippets: Break down your blog posts into bite-sized social media posts. Share key insights, quotes, or tips that resonate with your audience.
Webinars into Blog Posts and Infographics: Turn a recorded webinar into a series of blog posts or an infographic. This not only saves you time but also maximizes the value of your content.
Podcasts into Transcripts and Visuals: Convert podcast episodes into written transcripts and accompanying visuals.
Newsletters into Social Media Stories: Summarize your newsletters into engaging Instagram or Facebook stories. Highlight the main points and encourage your followers to check out the full content.
Planning and Scheduling: The Summer Content Blueprint
Once you’ve identified the content you want to repurpose, it’s time to plan and schedule. Use my favorite content calendar and scheduling tool, Later, to map out your summer content. Tools like Repurpose.io, Dropbox, and Otter.ai can help you automate your posts, back up your content, and transcribe every word to ensure your content goes further with minimal effort.
The Power of Evergreen Content
Evergreen content is timeless, valuable information that remains relevant long after it’s published. This type of content is perfect for maintaining your online presence during the summer. Examples include:
How-to Guides and Tutorials
Industry Tips and Best Practices
Inspirational Quotes and Stories
FAQs and Myth-Busting Posts
By incorporating evergreen content into your strategy, you ensure your audience continues to find value in your posts, regardless of when they were created.
Enjoying Your Summer: The Benefits of Taking a Break
Taking a step back from the constant grind of content creation isn’t just about enjoying the summer—it’s also about recharging your creative batteries. Stepping away from your screens allows you to:
Gain New Perspectives: Experiencing life outside of work can inspire fresh ideas and innovative approaches to your business.
Improve Mental Health: Taking time off helps reduce stress and prevent burnout, leading to a more balanced, fulfilling life.
Strengthen Relationships: Spending quality time with loved ones can enhance your personal relationships and provide the support system you need to thrive.
TCG’s Summer Content Offer: Your Solution to a Stress-Free Summer
At That Creative Girl, we understand the importance of balancing your business needs AND enjoying the summer. That’s why we’re offering our exclusive Summer Content Offer. Here’s what’s included:
16 Custom Graphic Posts: Scheduled over two months to keep your audience engaged and your brand memorable.
8 On-Brand Reels: Crafted to boost your visibility and engagement.
Monthly Newsletters (Paid in Full Bonus): One newsletter for each month to keep your audience informed and engaged.
With this offer, you can take a well-deserved break knowing your social media presence is in good hands. Our team will handle everything, allowing you to enjoy the summer without the stress of content creation.
Starting with the goal in mind allows you to enjoy a stress-free summer while maintaining the consistency and momentum of your online presence. You can keep your audience engaged without being constantly online by leveraging content repurposing, planning ahead, and embracing evergreen content. And with That Creative Girl’s Summer Content Offer, you can truly take the time off you deserve. Ready to make this summer one to remember?
